Retail Profitability Tactics Workshop

Description

Consumer psychologist and retailing consultant Bruce D. Sanders presents specific techniques for setting everyday prices, launching sales promotions, increasing the size of the purchase, changing shoppers? preferences, and ensuring customers return soon. Each participant receives a copy of Dr. Sanders? book Retailer?s Edge: Boost Profits Using Shopper Psychology. The project is funded by a community development grant from Wells Fargo Foundation to the Solano College Small Business Development Center. Following the workshop, implementation assistance from an SBDC business advisor is available. Cost: FREE